Media Relations
Raising the MEDIA profile for clients like nationwide healthcare leader Dr. Richard Merkin, President and CEO of Heritage Provider Network, and the $3million dollar Heritage Health Prize for data mining and predictive modeling (click here for video link story on Fox National News). The prize is created and sponsored by Dr. Merkin to stimulate innovation and creativity, saving the country $32 billion dollars in avoidable hospitalizations. The goal of the prize is to develop a predictive algorithm that can identify patients who will be admitted to a hospital within the next year, using historical claims data, leading the country out of the $2 trillion dollar healthcare crisis.
Philanthropist Eli Broad, HPN CEO Richard Merkin and Janet Janjigian at the Merkin annual Poker Tournament to raise money for children's education. |
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